Always on.

Never call out.

Intelligent front-of-house for modern hospitality.Answer calls, understand guests, coordinate reservations and requests, and connect every front-of-house workflow 24/7.

SorelloOverview
System Active
Guest Interactions
842+12%
Requests Captured
156+5%
Reservations
42+14%
Revenue Recovered
£2,104+18%
Live Guest Activity
John SmithOrder Placed
2 min ago
Unknown CallerReservation
15 min ago
Sarah JenkinsQuestion
1 hr ago
Guest Requests RecoveredThis week vs last week
47
+23%
M
T
W
T
F
S
S
This week
Last week

Native integrations & capabilities

Autonomous Voice
Secure SMS Payments
Live Dashboard
Allergen Safety
Live Dashboard
Smart Reservations
Global Languages
Autonomous Voice
Secure SMS Payments
Live Dashboard
Allergen Safety
Live Dashboard
Smart Reservations
Global Languages
Sorello OS
Sorello OS
Ready

Ready for orders or reservations

Automated Front-of-House Engine

00:00Duration
SecureGuardrails
Latency

The Intelligent Front-of-House
for Hospitality

Answering calls, taking orders, and booking tables, rooms & spa slots 24/7.

Interactive Hospitality Front Desk OS demonstration. No real order or reservation will be submitted.

The Sorello Engine.

From guest interaction to action — under 2 seconds.

Guest Call
Sorello
SMS
Dashboard
POS
Connected Systems
Sorello

Sorello

Live transcript

Live
Hi, can I order a large pepperoni and some garlic bread for collection?
Sorello
Of course! That's a large pepperoni at £14.50 and garlic bread at £4.95 — £19.45 total. Ready in 20 minutes.
Perfect. Can I pay over the phone?
Sorello
I'm sending a secure payment link to your mobile now. You'll get a text confirmation once it's through.
Order injected to kitchen display
Built for hospitality

Never Miss a Call. Never Lose a Booking.

Communication Intelligence.Every customer interaction in one place. Sorello handles phone calls, reservations, and omnichannel enquiries instantly so nothing gets lost.

Inbound Call
Staff Busy (Peak Hour)
!
Dashboard Logged
Thu6
Fri7
Sat8
Sun9
Mon10
8:00 PM
4 guests
Confirmed

Reservations.Time, party size, and contact details are collected instantly over the phone and shared with your team — nothing gets missed.

Seamless Inbound.Customer dials your number, just like always, and it seamlessly forwards to your dedicated Sorello number. Sorello answers instantly — no app downloads, no waiting on hold.

S
Sorello AI03:10

Guest Intelligence.Not just a CRM. A memory. Sorello knows favorite dishes, allergies, birthdays, spending habits, and preferred tables. Every interaction becomes smarter.

Secure Checkout.No card details taken over the phone. Sorello sends a Stripe or Square payment link via SMS or WhatsApp — guests pay securely.

Automation Suite
Searching triggers...
Verification Channels
wa
WhatsApp Payment Link
sms
SMS Payment Link
£
Stripe / Square Checkout
Auto-Retry on Expiry
calls.sorello.ai
Call #1247 · BookingTable for 4, Sat 8pm. Allergen flag: gluten → escalated to staff.
Call #1248 · Takeaway2x Margherita, 1x Chicken Burger. Payment link sent.

Operational Intelligence.Rather than just answering calls, Sorello coordinates work. Orders, reservations, action inbox, and customer requests all flow through one operating layer.

Recovered Revenue£14,230
Calls Patched184
Tables Filled42
S
Orders
£8,420
S
Bookings
£3,650
S
Callbacks
£1,480
S
Saved
£680

Commercial Intelligence.Analytics shouldn't just show numbers. We answer real questions: Which guests haven't returned in 45 days? Which handoffs lose the most revenue?

German
French
Swedish
Italian
Spanish
Dutch
Polish
Greek
Romanian
German
French
Swedish
Italian
Spanish
Dutch
Polish
Greek
Romanian
German
French
Swedish
Italian
Spanish
Dutch
Polish
Greek
Romanian
German
French
Swedish
Italian
Spanish
Dutch
Polish
Greek
Romanian
Punjabi
English
Hindi
Portuguese
Arabic
Mandarin
Japanese
Turkish
Czech
Punjabi
English
Hindi
Portuguese
Arabic
Mandarin
Japanese
Turkish
Czech
Punjabi
English
Hindi
Portuguese
Arabic
Mandarin
Japanese
Turkish
Czech
Punjabi
English
Hindi
Portuguese
Arabic
Mandarin
Japanese
Turkish
Czech
30+languages

Hospitality Intelligence.Sorello learns your business, adapts to your brand and workflows, and supports global languages so staff never have to repeat themselves.

Structured Order Data.Every guest request is structured into clean, machine-readable data and surfaced in your live Sorello dashboard, with optional POS or system sync when you connect.

Extraction
"intent": "place_order"
"items": [
  { "Truffle Pappardelle", qty: 2 }
  { "Barbera Wine", qty: 4 }
]
Staff DashboardCONFIRMED
2xTruffle Pappardelle
Live dashboard + optional system integrations

The Reality of Modern Hospitality.

Peak times. Short staff. Guests asking for help across every channel. Sorello covers the gaps so your team can focus on delivering exceptional hospitality.

Missed interactions = missed revenue

Every unanswered call, booking, or guest request is an opportunity lost. Sorello makes sure it is captured.

Staff stretched thin

Free your team to focus on guests while Sorello handles conversations and coordinates the next action.

Customers left waiting

Every guest gets a fast, helpful response—without hold music, repetition, or frustration.

REAL VENUE ECONOMICS

Compare Sorello against marketplaces.

Marketplace delivery aggregators charge heavy commission on direct customer orders. Sorello keeps your profit in your pocket.

Order Commission Benchmark

On £12,284 of collection orders:

Save £1,000+ / month with Sorello
Ordering Platform Commission14% Average Cut

Traditional Marketplace Fees

Third-party collection platforms charge high commissions on every order your kitchen cooks.

Ordering platform commissionaround £1,720
Sorello Direct
Sorello Direct AI

0% Commission Order Handling

Zero commission on food. Transparent per-order and per-minute voice execution.

Sorello total costaround £650

Same orders, same kitchen, £1000+ a month you keep.

TRANSPARENT PRICING

You pay when we bring you business. Not before.

No subscription. No setup fee. Spam calls are never charged.

ESTIMATED REVENUE RECOVERYLive Interactive Calculator
150 calls
35 calls / week
£41.50
£21.00
Revenue we bring back each month£7,993
What Sorello costs£311
What you keep£7,682

That's 3.9% of what we brought you. Estimated from your own figures.

Support

Frequently asked
questions.

Can't find what you're looking for? Reach out to our team at info@sorello.io

Sorello gives hospitality teams always-on communication, guest context, operational coordination, and a live dashboard without adding another layer of manual work.

Ready to upgrade?

Never lose a guest.

Join hospitality operators who have automated their front desk and recovered lost revenue.

Start Now