Simple,transparentpricing.

Two powerful solutions. Choose what fits your hospitality operation.

£1
per completed order
+ £0.40 per call minute
Best for fully connected operations

Route all your phone calls through Sorello and never miss a single order or question again.

Try Sorello's Voice AI

Tailored plans for every venue.

No setup fees, no contracts. Choose whether Sorello acts as your backup for missed calls, or takes over your entire front-of-house 24/7.

All prices are charged in GBP. Monthly pricing is per venue. Every plan currently supports up to three simultaneous calls per venue.

Missed Call Handling

Popular

Sorello jumps in when your lines are busy or unanswered.

£2/ order
Call handlingUnanswered calls
Busy & mid-rush
Per-order rate£2
/ paid order
Per-minute rate£0.50
/ min
  • 24/7 Front-of-House Intelligence OS
  • Answers when your team can't
  • Conditional Call Forwarding
  • Intelligent upselling
  • Seamless Staff Escalation
  • Handles complex modifiers & add-ons
  • Instant Menu Sync from any PDF or Image
  • Full AI knowledge of policies & FAQs
  • Secure payment links (SMS/WhatsApp)
  • Order confirmation texts
  • Sorello Live Dashboard with ROI
  • Live transcripts & visibility
  • Dedicated phone number
  • Guest Intelligence (Memory, favourites, allergens, habits)
  • Operational Intelligence (Unified Action Inbox & requests)
  • Commercial Intelligence (Deep queries & repeat analytics)
  • No setup fees, cancel anytime
Get started

All Calls

Best Value

Every call answered from the first ring — half the rate.

£1/ order
Call handling100% of calls
+ 50% off rate
Per-order rate£1
/ paid order
Per-minute rate£0.40
/ min

Everything in Missed Call, plus:

  • Total Automation: 100% of calls
  • Zero Interruptions: Staff never touch a phone
  • Smart Call Triage directly to kitchen
  • Advanced Multi-language Support
  • Advanced Dashboard & ROI Analytics
  • 50% Lower Order Rate (£1 vs £2)
  • Instant 24/7 priority support
  • Communication Intelligence with Voice AI & SMS
Get All Calls

Coming Soon

Exclusive to All Calls / Enterprise

Upcoming
Call handlingAvailability
In Development
Per-order rateEarly Access
Subscribe
Per-minute rateBeta Program
Invite Only
  • Advanced Communication Intelligence (WhatsApp, Email, Social)
  • Restaurant Intelligence (Live capacity, promotions, zones)
  • Direct POS Integrations (Square, Zonal, etc)
  • Fully Automated Reservation Systems
  • Real-time VIP & Complaint Alerts
  • Cross-booking for hospitality groups
  • Multiple & Custom AI voice options
  • Multi-location management
Subscribe
Honest Matrix

Compare Sorello

See why leading hospitality venues replace traditional answering services and generic AI with a purpose-built Front-of-House OS.

Features

Sorello Intelligence

The Standard

Generic AI Agents

Traditional Answering

Front-of-House Intelligence (Not just a voice bot)
Built explicitly for Restaurants, Takeaways & Hotels
24/7 Availability & Intelligent Upselling
Never places customers on hold (Infinite scale)
Seamless Staff Escalation (Instant live transfer)
Handles complex menu modifiers & add-ons
Instant AI Menu Ingestion via PDF/Text
Full business knowledge (FAQs, Menus, Policies)
PCI-Compliant Payments (No cards read over phone)
Order confirmation texts & SMS payment upselling
Strict Allergen Safety Protocols & Fallbacks
Zero hallucination on prices & inventory
Live Dashboard with ROI Analytics & Monitoring
Advanced 30+ Global Languages supported
Performance-Based Pricing (No monthly retainers)
UK ROI Calculator

Calculate your missed UK revenue.

Select your venue type or adjust parameters to see your exact revenue recovery and Sorello ROI.

Venue Type
35 calls / day
£55
25%
Total Annual Revenue Lost
£151,580

Equates to approx. 53 missed orders/week in lost UK revenue.

Net Profit RecoveredAfter Sorello £2/order fee
+£124,179 / year
Weekly Loss
£2,915
Peak Weekend
£1,603
Recover This Revenue
Pricing & Coverage

Pricing & operations
explained.

Have a custom setup or enterprise volume? Reach out directly to our team at info@sorello.io

With 'All Calls', Sorello acts as your primary front-of-house reception answering 100% of calls for £1 per completed order (+ £0.40/min). With 'Missed Call Handling', Sorello steps in only when your lines are busy for £2 per completed order (+ £0.50/min). You never pay for spam, wrong numbers, unanswered calls, or abandoned order drafts.

Ready to upgrade?

Never lose a guest.

Join hospitality operators who have automated their front desk and recovered lost revenue.

Try Sorello's Voice AI
Get Demo